MYCS is a furniture customizable online company. They launching a new product line in their portfolio: Chairs in three distinctive models. My task was to lead configurator product discovery, chair digital assets creation, and an inspirational photoshoot.
Photoshoot & Concept
For more inspirational content I conceptualized the idea of 4 different chair setups fitting different personalities. This concept metaphorically presents an opportunity in front of a viewer to design things that he can connect with and see themselves in. Those images were used mostly in print and PR materials.
From left: strategist, city night owl, lover, dreamer.
Generating render work for promotional materials
After launching the mobile version of the product, I took care of inspirational educational content generation. I chose wood closeups to highlight the quality and play with modularity and colors to highlight customisabilty.
Product detail renderings
Detail shots are presented in the clean white background allowing users to focus purely on product details without any distractions.
Every product that MYCS sells has an online configurator. This configurator allows customers to change modules of a chair (ex: add an armrest) and customize colors of elements (ex: have one leg of the chair in a different color than the rest). The process of customization can be difficult, especially while interacting on smaller devices. More and more customers want to design their furniture on the go. My challenge was how to launch a product in a very short time frame that was extremely user friendly. I decided to use a collaborative framework to rapid test and prototype our ideas.
To find the best possible solution in 3 weeks, I decided to use the 'presumptive design' method. This is based on "swarm" teams brainstorming, rapid prototyping, user testing, and concept pivoting based on feedback and observation.