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PHOTOGRAPHY, VIDEOGRAPHY, WEBSITE
MYCS Mein Still. Mein Design.
MYCS works with a lot of influencers as part of its marketing effort. Influencers were writing about and featuring products with great success, so we started a marketing campaign project with a production team in-house to expand on this.
The idea was to go to influencers homes and interview them about their outlook on life, design sensibilities and photograph the product they had configured in MYCS. My task was to establish and work with the marketing team to deliver content that could be marketed through social media. There were two types of content produced: video and photography. In both types of content, we focused on the interactions and products. The benefit of this campaign was that we could reuse the content in all advertising materials.
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