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CREATIVE DIRECTOR
CREATIVE DIRECTOR
Creative Director
Brand, Campaign & Product Visual Systems
I lead creative direction for design-led companies building premium products and brands.
From brand systems to campaign execution, I ensure clarity, consistency, and strong visual standards across every touchpoint.
Based in Berlin · Open to Creative Director & Head of Brand roles
Selected client and brand experience across agency and in-house roles.
Creative direction experience:
Creative Director with over a decade of experience across luxury, film, and product-led companies.
At MYCS (Berlin), I led creative direction across brand, campaigns, and product presentation during a key growth phase, working across marketing, product, and leadership teams to establish a coherent premium visual system.
My background includes agency and in-house roles delivering campaigns and digital experiences for brands including Chanel, Dolce & Gabbana, Hugo Boss, Paramount Pictures, British Airways and MYCS.
I operate at the intersection of brand, product, and campaign — ensuring teams produce clear, consistent, high-quality work across every touchpoint.
Leadership:
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Managed and guided multidisciplinary teams of up to 8–15 creatives across brand, campaign, and digital production
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Directed internal teams and external agencies across campaign launches and product initiatives
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Established scalable visual systems and brand guidelines across digital and campaign touchpoints
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Partnered cross-functionally with marketing, product, and leadership teams to maintain clarity and consistency
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Oversaw visual quality and coherence across brand, product, and campaign executiontal production.​​
Curently open to:
Creative Director / Head of Brand / Brand Design Lead - Berlin / EU
2025 Copyright by Michal Kubacki
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