Michal Kubacki Creative Director Portfolio

Crafting Brands that Stand Out and Connect.

Hi, I’m Michal Kubacki—a Creative Director blending strategy and art to bring your brand vision to life.

MY JOURNEY (2.5min)

Get to know my journey and creative philosophy.

With over a decade in luxury, tech, and film, I’ve created campaigns for brands like Chanel, Dolce & Gabbana, and Paramount Pictures. My journey has taken me from agencies to founding my own, and into in-house creative leadership. My approach? Blending creative vision with strategic insight to elevate brands and create meaningful impact.

Selected Projects

EXPLORE ALL WORK

My Approach

Creating a brand isn’t just about design—it's about crafting a story, a feeling, a lasting impression. My approach combines creative strategy with authentic storytelling to make your brand resonate with people.

MY APPROACH (1.3 min)

Process:

Step 1:

Discovery & Deep Dive:

We start by understanding your brand's DNA—its values, audience, and goals. This phase is about listening, observing, and analyzing to uncover what makes your brand unique.

Step 4:

Feedback & Refinement:

Collaboration is key. With your feedback, we fine-tune the visuals and the message to make sure it aligns perfectly with your vision and goals.

Step 2:

Brand Storytelling & Strategy:

With insights from the discovery phase, we shape a narrative that captures the essence of your brand. Here, strategy meets creativity to create a story that’s both inspiring and grounded in your goals.

Step 5:

Launch & Beyond:

Once finalized, we launch your brand with a clear, consistent identity. And as your brand grows, I’m here to support, refine, and evolve with you.

Step 3:

Visual Exploration:

This is where ideas take shape. From color palettes to logos, we explore designs that reflect your brand's voice and leave a memorable impact on your audience.

Creative Services Tailored for Impact

Developing a distinct brand identity that truly stands out in the marketplace. My goal is to capture your brand’s unique story and values, creating a foundation that drives all future creative decisions.

Brand Discovery Sessions

Uncovering your brand’s core values, mission, and target audience to set a solid foundation.

Messaging & Tone of Voice Guidelines

Ensuring every word aligns with your brand’s personality and speaks directly to your customers.

Market & Competitor Analysis

Understanding your industry landscape to position your brand with a clear competitive advantage.

Visual Identity

Creating an initial style guide or art direction that brings your brand story to life visually.

Brand Identity & Story Development

Crafting a compelling narrative that resonates with your audience and forms the backbone of your brand.

Brand strategy & Identity key benefits:

A clear, compelling brand voice and look.

Strategic insight into what sets your brand apart.

A strong foundation that unifies your brand’s presence across all platforms.

From concept to execution, I develop campaigns that connect with audiences on a deep level, combining creative storytelling with strategic insights for maximum impact.

Campaign Concept Ideation

Generating unique, high-impact ideas that align with your brand’s goals and audience preferences.

Project Management & Timeline Execution

Ensuring the campaign is completed on time and on budget, with regular client check-ins.

Multi-Channel Strategy Planning

Outlining how the campaign will engage audiences across digital, print, social, and traditional media.

Performance Analysis & Optimization

Reviewing campaign metrics post-launch to understand impact and adjust future strategies accordingly.

Content Creation & Coordination

Working with photographers, videographers, and designers to produce cohesive campaign assets.

Campaign development key benefits:

A campaign designed to reach and resonate with your target audience.

Consistent messaging and visuals across all chosen channels.

Results-focused approach, tracking impact and optimizing for success.

I provide creative leadership to bring your brand’s vision to life. Whether it’s a one-off project or an ongoing collaboration, I ensure each piece of content aligns with the larger brand story and aesthetic.

Project Visioning & Direction

Developing a creative concept that sets the tone and goals for the project.

Feedback & Revision Guidance

Offering constructive feedback that refines ideas while maintaining creative integrity.

Mood Boards & Visual References

Collaborating with you on visuals that best represent the brand and campaign goals.

Cross-Functional Collaboration

Reviewing campaign metrics post-launch to understand impact and adjust future strategies accordingly.

On-Set Art Direction

Directing photoshoots, video shoots, and design work to ensure every detail aligns with the brand vision.

Creative direction key benefits:

A cohesive, professional look that reflects brand quality and values.

Creative guidance that supports and enhances your vision.

A collaborative process that ensures your input is valued every step of the way.

Developing visuals and designs that engage, inform, and inspire. My approach is to create content that not only looks great but also serves a strategic purpose.

Social Media Content Creation

Designing graphics, videos, and animations tailored for engagement on social platforms.

Print & Marketing Collateral

Designing brochures, posters, and other marketing materials that align with your brand aesthetic.

Product Photography & Styling

Capturing the essence of your products in high-quality visuals that appeal to your audience.

Brand Assets Development

Providing a library of branded elements, icons, and templates for consistent use across your platforms.

Website & Digital Design

Creating on-brand graphics, banners, and digital assets that enhance the user experience.

Content creation & design key benefits

Engaging, high-quality content that aligns with your brand’s goals.

A polished visual aesthetic that enhances brand recognition.

Content that’s crafted to drive results, from social engagement to customer loyalty.

Let’s Bring Your Vision to Life

Ready to create something extraordinary? Reach out, and let’s talk about how we can bring your brand to life.

Feel free to connect with me anytime.

michal@kubackidesign.com

"Creativity is about connection. Every brand has a unique voice, and my approach is to make that voice both seen and heard."

2024 Copyright by Michal Kubacki

MICHAL KUBACKI