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CREATIVE DIRECTOR
CREATIVE DIRECTOR
Creative Director for Product & Growth-Stage Brands
I build and lead scalable brand systems for companies moving from startup to global presence — aligning product, marketing and brand into one clear creative direction.
Based in Berlin · 10+ years experience · Led in-house & agency teams · Luxury, tech & product brands · Available for CD / Head of Brand roles
I work closely with leadership and creative teams to define creative direction at moments of growth — when brand, product and communication must align to scale effectively.
My role is to create clarity, build strong teams and establish systems that allow creative quality to scale with the company.
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Built and led multidisciplinary creative teams (8–15)
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Built scalable brand and visual systems
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Directed campaigns across digital, film and product
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Partner to founders and leadership teams, product and growth teams
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Scaled premium brands during high-growth phases
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Introduced modern production workflows including AI
Selected client and brand experience across agency and in-house roles.
Creative Direction Experience
Creative Director with over a decade of experience across luxury, film, and product-led companies.
At MYCS (Berlin), I led creative direction across brand, campaigns, and product presentation during a key growth phase, working across marketing, product, and leadership teams to establish a coherent premium visual system.
My background includes agency and in-house roles delivering campaigns and digital experiences for brands including Chanel, Dolce & Gabbana, Hugo Boss, Paramount Pictures, British Airways and MYCS.
I operate at the intersection of brand, product, and campaign — ensuring teams produce clear, consistent, high-quality work across every touchpoint.
Leadership:
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Managed and guided multidisciplinary teams of up to 8–15 creatives across brand, campaign, and digital production
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Directed internal teams and external agencies across campaign launches and product initiatives
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Established scalable visual systems and brand guidelines across digital and campaign touchpoints
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Partnered cross-functionally with marketing, product, and leadership teams to maintain clarity and consistency
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Oversaw visual quality and coherence across brand, product, and campaign executiontal production.​​
Let’s build something strong.
Available to lead creative direction for product-driven companies in Berlin and internationally.
2025 Copyright by Michal Kubacki
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