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CREATIVE DIRECTOR
CREATIVE DIRECTOR
Creative Director for Product & Growth-Stage Brands
I build and lead scalable brand systems for companies moving from startup to global presence — aligning product, marketing and brand into one clear creative direction.
Based in Berlin · 10+ years experience · Led in-house & agency teams · Luxury, tech & product brands · Available for CD / Head of Brand roles
Creative direction for companies scaling from startup to established brand.
I lead creative direction for product-driven companies entering growth stages — building brand systems, guiding teams and aligning product, marketing and communication into one clear direction.
My focus is clarity, consistency and scalable creative execution across every touchpoint.
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Built and led multidisciplinary creative teams (8–15)
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Built scalable brand and visual systems
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Directed campaigns across digital, film and product
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Partner to founders and leadership teams, product and growth teams
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Scaled premium brands during high-growth phases
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Introduced modern production workflows including AI
Selected client and brand experience across agency and in-house roles.
Creative Direction Experience
Creative Director with over a decade of experience across luxury, film, and product-led companies.
At MYCS (Berlin), I led creative direction across brand, campaigns, and product presentation during a key growth phase, working across marketing, product, and leadership teams to establish a coherent premium visual system.
My background includes agency and in-house roles delivering campaigns and digital experiences for brands including Chanel, Dolce & Gabbana, Hugo Boss, Paramount Pictures, British Airways and MYCS.
I operate at the intersection of brand, product, and campaign — ensuring teams produce clear, consistent, high-quality work across every touchpoint.
Leadership:
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Managed and guided multidisciplinary teams of up to 8–15 creatives across brand, campaign, and digital production
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Directed internal teams and external agencies across campaign launches and product initiatives
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Established scalable visual systems and brand guidelines across digital and campaign touchpoints
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Partnered cross-functionally with marketing, product, and leadership teams to maintain clarity and consistency
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Oversaw visual quality and coherence across brand, product, and campaign executiontal production.​​
Let’s build something strong.
Available to lead creative direction for product-driven companies in Berlin and internationally.
2025 Copyright by Michal Kubacki
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