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CREATIVE DIRECTOR
CREATIVE DIRECTOR
Creative Director for Product
& Growth-Stage Brands. Former Head of Brand at MYCS (Berlin)
I build and lead scalable brand systems for companies moving from startup to global presence — aligning product, marketing and brand into one clear creative direction.
Based in Berlin · 10+ years experience · Led in-house & agency teams · Luxury, tech & product brands
I work with founders, marketing leaders and product teams to define clear creative direction during periods of growth — when brand, product and communication must align to scale effectively.
My role is to build strong creative teams and establish systems that allow creative quality to scale with the company.
• Built and led multidisciplinary creative teams (8–15)
• Defined scalable brand and visual systems
• Directed integrated campaigns across digital, film and product
• Partnered with founders, marketing and product leadership
• Scaled premium brands during high-growth phases
• Introduced modern creative production workflows including AI
Selected Client Experience
Campaigns and digital experiences delivered across agency and in-house roles.
Creative Direction Leadership
Creative Director with over a decade of experience across luxury, film and product-led companies.
At MYCS (Berlin) I led creative direction across brand, campaigns and product presentation during a key growth phase — working closely with marketing, product and leadership teams to establish a coherent premium visual system.
My background includes agency and in-house roles delivering campaigns and digital experiences for brands including Chanel, Dolce & Gabbana, Hugo Boss, Paramount Pictures and British Airways.
I operate at the intersection of brand, product and campaign, ensuring creative teams deliver clear, consistent creative work across every brand touchpoint.
Creative Leadership:
• Built and guided multidisciplinary teams across brand, campaign and digital production
• Directed internal teams and external partners across campaigns and product launches
• Established clear creative direction and visual standards across brand touchpoints
• Partnered closely with marketing, product and leadership teams to align
brand and product experience
• Oversaw creative quality and consistency across campaigns, product storytelling and digital platforms
Let’s build strong brands.
Available for Creative Director and Head of Brand roles with product-driven companies in Berlin and internationally.
2026 Copyright by Michal Kubacki
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