CREATIVE DIRECTOR
CREATIVE DIRECTOR
About Me
Creative Director based in Berlin with over a decade of experience across product, e-commerce, and design-led brands.
My background combines fine art training, international agency experience, and in-house creative leadership. I focus on building scalable brand systems and coherent visual presence across product, campaign, and digital environments while leading multidisciplinary teams.
I have worked internationally across Europe and the US and have led creative teams across brand, campaign, and digital production within both agency and in-house environments.
I am currently open to Creative Director, Brand Lead, and Head of Brand roles within Berlin-based product and technology companies.
Work Experience
MYCS - Creative/Art Director → Head of Brand & Design Team Lead
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Berlin
2017 – 2022
Freelance Creative Director / Brand Consultant
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Berlin
2022 – Present
Agency Experience
Art Director & Designer
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London
2011 – 2014
Led brand and creative direction during a key growth phase of a furniture customization e-commerce company.
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Managed and mentored multidisciplinary team of designers, photographers, and content creators (8–15)
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Led brand system implementation
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Directed TV campaigns, digital campaigns, product launches, and cross-channel brand initiatives
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Oversaw product storytelling across website, configurator, and campaign environments
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Collaborated closely with product, marketing, and leadership teams to ensure brand and customer experience consistency
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Directed mobile-first customization tools and supported digital experience improvements
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Established structured visual and content production workflows across teams
Providing creative direction and brand consultancy for design-led startups and e-commerce companies.
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Delivered brand systems and digital campaigns for early-stage and growth companies
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Built scalable visual asset systems for marketing and product communication
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Managed remote and hybrid creative teams across design, motion, and content production
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Implemented generative-AI-supported visual production workflows to increase speed and consistency
Worked within international agency environment delivering digital campaigns and brand experiences for global clients including:
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Chanel
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Dolce & Gabbana
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Hugo Boss
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Paramount Pictures
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British Airways
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Hogan
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Furla
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Roles included art direction, digital campaign development, and visual concept creation within multidisciplinary agency teams.
