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ARTIST & CREATIVE DIRECTOR
INTEGRATED CAMPAIGN, BANNERS
DUNHILL Ad Campaign
Dunhill "Voices" campaign features interviews from "brand ambassadors" driving traffic to a website through attention-grabbing video banners.
Project Goal
Dunhill is a lifestyle brand that created its heritage through elegant, classy suits. As a premium fashion brand, they always need to work on brand recognition. The 'Voices' campaign goal was to drive awareness and a higher conversion rate to the website. The ads are attention-grabbing through insightful interviews coming from Dunhill influencers.
Original Interviews
Tasked in creating a series of animated banners for fashion brand Dunhill’s campaign, where each year only three men are selected to be the voice of the brand. The idea is that they are men of achievement, reflecting Dunhill's core values: intelligence and elegance. This time around the focus is on arts and culture and for the first time, we featured four men: James Marsh, John Hurt, Jamie Hewlett and David Adjaye. The four characters chosen for the campaign talked about their understandings, life lessons, mottos of achievement; the interviews were then made available for Dunhill fans on Facebook.
Banner design
The animated banner ads contained close-ups from interviewees as real-life living moments, intelligent loops of hands moving and the blink of an eye. We practice a glimpse of time - an eternal experiential moment. These momentous flashes are complemented by a quotation from the subject in principle and intrigue the customer into wanting to learn more and see more. A teaser to the rich media content is then distributed on Facebook. Dunhill’s statistics show they had four times their normal amount of impressions served, which would prove this campaign a big success.
Performance
Dunhill's statistics show that the banner campaign had 0.25% impressions worldwide, which is four times their normal amour, making this campaign a great success.
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