WEBSITE, CATALOG

DOLCE & GABBANA NEW HOMEPAGE

A new updated Dolce & Gabbana homepage made to accommodate the needs of a multi-device experience.

About the New Website

The new multi-device Dolce & Gabbana experience revolved around long scrolling pages. I moved away from video content to give a faster and more comprehensive look. The new modular approach allowed developers to assemble pages quickly and consistently. Besides coding improvements, it was still important to evoke the emotional impact. I used rich, large-scale mood images that helped visitors to immerse in the Dolce Vita lifestyle.

Category appearance and range:

While deciding how to categorise the pages, we created a fully modular system that allowed us to focus the attention of the viewer and highlight the luxury of products.

Male category

While the female section was served in lighter tones, the men's section became darker.

Mobile design

The whole website is done to fit on all mobile devices.

Mobile gallery

The mobile version has a white frame to create more space around the detail and content-heavy gallery.

Mood shots in gallery

Inside the gallery grid, we incorporated mood shots to enhance the viewer experience. Beyond that we diversified the image style to give a comprehensive understanding of full-body look and closeups.

Zoom and sharing

Every gallery allows the viewer to access the image in high resolution with social media sharing capability.

Mobile phone

While designing a page for mobile, we took into consideration different grid layouts, image assets, typography, and navigation user experience.

MICHAL KUBACKI

DOLCE & GABBANA NEW HOMEPAGE

A new updated Dolce & Gabbana homepage made to accommodate the needs of a multi-device experience.

About the New Website

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