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MICHAL KUBACKI

ARTIST & CREATIVE DIRECTOR

VIDEOGRAPHY, VFX

HOGAN ATELIER CAMPAIGN

To showcase their new Haute Couture project ‘Interactive Atelier’, Hogan wanted to inspire the client with a video and campaign landing page representing the collection.

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Concept

Hogan wanted to create an online campaign landing page with a film representing the collection. The film captures the 10 shoe editions, in 10 exclusive environments. My goal was to emphasize the decorative ingredients that the shoe is made from with inspiration surrounding each model in its own unique style. I designed and composited backgrounds with particle systems for each shoe design. The recorder on the green screen footage was post-produced us one long continuous narrative through the light transition from dark to bright. This way we can explore different worlds as one visual feast.

Diamond shoe

Surrounded by night, falling diamonds evoke luxury.

Gold shoe

The gold shoe evokes the rising sun.

Ruby shoe

The ruby gems evoke a deep, warming sensation.

Ultraviolet shoe

The ultraviolet shoe is a reflection of the night.

Rain shoe

Thousnds of water drops surface a master of ocean

Jeans shoe

Beuty and the beast. Jeans and diamond.

Pearl shoe

Uncovering hiden perls

Silk shoe

The silk shoe is floating in wisps of softness.

Galaxy shoe

The galaxy shoe belongs to another world.

Website

During further exploration, viewers have a chance to discover more information about shoes through an embedded video.

Next season video campaign

After the successful launch of the first limited edition of the Hogan shoes, we were asked to create a video for the next shoe season collection. This time I personally directed the dynamic video with an emphasis on more angles of the product and detail shots.

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