HOGAN experiments

Hogan is an Italian shoemaker brand. I was asked to propose a new solution to expand the brand’s imagery. One of my designs emphasized a deconstructed blueprint of a running shoe, using illustration to bring attention to its intrinsic shape and detail. Alternatively, a design proposition was made of shoes in which I explored the shape of the shoe camouflaged. Featuring different natural materials, including wood, metal, and marble.