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Hugo Boss Night Thrills
Night Thrills was a campaign in which Hugo Boss invited artists to create designs that presented the perfume in conjunction with thematic elements of nightlife. My interpretation included urban climates, neons, music, glamour, and dynamism.
Goal & Concept
The goal of the project was to drive awareness and penetrate a new customer sector. Targeted at younger audiences, I was tasked to develop a campaign that can be displayed in the streets of a metropolis like Paris or London. The idea behind the poster was simple yet direct: show what a high-end party for young adults feels like. The energy of the night is radiating through perfume bottles in bright neon lights. A centrepiece bottle is essential for a rich nightlife style.
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