The website is where all elements come together. Research, logo, colors, font, and shapes combined in one cohesive experience from a visual standpoint. However, before I started to design the website the sitemap and particular modules were discussed with the client's Creative Director ( design thinking - who, why, how, what of the website). After all, we want to solve a problem and try to achieve a goal. From sketching out to designing modules I quickly assembled a homepage that we could iterate on. Once the homepage design was locked we knew we have something scalable. The rest of the pages were built with the design modules used on the homepage. This helped us to be efficient and imagine the construction of further pages faster.
In unusual cases, I designed variants or additional modules.