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ARTIST & CREATIVE DIRECTOR
BRAND IDENTITY, WEBSITE
SHOWRUNNER SOCIETY
The Showrunner Society is a hub for experienced showrunners, a way for writers, directors, and producers to learn the craft of show running, and a place for industry executives to access a pool of talent. I was asked to design the brand identity and website design that will reflect their essence and relationship.
To see the website visit www.showrunner-society.com
Logo Inception
Showrunning is like community and requires building blocks and a diverse skillset to achieve the desired outcome. One does not work without the other. This logo concept I came up with is simple, memorable, and iconic. Geometrical shapes come together for the letter "S" standing both for showrunners and society. The playfulness of the underlays describe the process of learning. More about the meaning behind brand identity and showrunners can be learned on their About page.
https://www.showrunner-society.com/about
Brand visual research and logo
The idea of building blocks is iconic not only as a logo but also scalable to become a remarkable visual identity of the brand. To validate and synthesize that visual direction I conducted necessary research across different channels. Visual research was very valuable to help the client creative director to confirm the direction we took. After conducting research I started to iterate on the logo design.
Brand identity: Refined colors, fonts and buttons
An essential part of brand identity starts with 3 elements: logo, brand colors, and typography.
Primary colors are used as the most recognizable and stand for creativity. The secondary color is used as a call to action, so it needs to be vivid and contrast the primary color. Accent colors are used to disrupt monotony and bring playfulness to the brand. The black background color correlates with the cinema experience and off-white colors makes the typography readable.
The typography I chose is the same as the bold, geometric logo. Typographical hierarchy was created to emphasize brand statements in an unapologetic, yet sophisticated way.
Shapes
Same as colors, graphic shapes are used to infuse the brand identity with dynamism, creating interesting and "outside of the box" visual layouts. Often used to cleverly create compositions that relate to the text messaging. To further enrich the playful nature of the shapes I added tv noise patterns to further root the brand identity in television and cinema.
Web Design
The website is where all elements come together. Research, logo, colors, font, and shapes combined in one cohesive experience from a visual standpoint. However, before I started to design the website the sitemap and particular modules were discussed with the client's Creative Director ( design thinking - who, why, how, what of the website). After all, we want to solve a problem and try to achieve a goal. From sketching out to designing modules I quickly assembled a homepage that we could iterate on. Once the homepage design was locked we knew we have something scalable. The rest of the pages were built with the design modules used on the homepage. This helped us to be efficient and imagine the construction of further pages faster.
In unusual cases, I designed variants or additional modules.
Mobile Design
From the beginning of the brand identity design process, I kept in mind that we wanted a mobile-friendly design. Therefor the brand identity fits very well on smaller screens and is readable no matter the size. The process of the visual design was similar to one for a desktop page. I focused on designing modules that are reusable.
